Samsung

samsung.com

DESCRIPTION

I worked with Perception, an animation firm in New York City, to create interaction design concepts for Samsung’s new Smart TV.

The goal was to create the primary interface for a smart TV integrated across multiple online services, including navigation and secondary interactions states. 

PROCESS

I worked with the Creative Director at Perception on discovery, research, interface and interaction requirements. After some initial sketching, I created designs for the primary interface and secondary interaction states.


REMOTE CAPABILITIES

The remote offered with the Smart TV is different than a traditional remote in several ways. Most notably, a user can navigate the screen by pointing to different areas, and select by hovering over an action area and clicking.

This functionality created a new set of design needs, and allowed us to break from traditionally clunky, slow navigation through TV menus.

USABILITY TESTING

We tested similar TV's on the market, exploring the UI and navigation, and remote functionalities. We also tested several video game platforms, including Nintendo Wii, Playstation 4 and XBOX One.

Users interact with TV's differently than the Web - they “lean-back” instead of “lean-forward”. This indicates interactions focused on passive engagement. It requires large, simple to use on-screen elements that put the integrated Internet experience at the users fingertips, while maintaining the traditional experience users have come to expect from TV. 

A pattern that only allows the user to "miss" their target in one direction (horizontally or vertically) avoids clicking on the wrong item. This is especially true when the sensitivity of the remote movement is higher or the user is operating with it from a distance.

A pattern that only allows the user to "miss" their target in one direction (horizontally or vertically) avoids clicking on the wrong item.

This is especially true when the sensitivity of the remote movement is higher or the user is operating with it from a distance.

We also determined that you can browse more accurately with this remote when the pointer briefly "locks" onto a clickable element on the screen.

The level of how "magnetic" a clickable icon is to the pointer is something that should be tested with different actions and patterns. However, we found that this was another example of small interactions that reduce frustrations and errant clicks and allows the user to move more quickly throughout the interface.


VISUAL DESIGN

We created wireframes detailing some common interactions for this Smart TV, including accessing apps, saving apps and shows to favorites, and browsing/previewing content with minimal obstruction of what the user is currently viewing.

Testing these types of remotes with existing interfaces allowed us to evaluate both the opportunities and frustrations that exist with this type of remote and screen functionality.

Below is a sample of the designs created.